25th Anniversary Paid Media Campaign
Role: Image Selection, Layout Design, Photo Editing
In September 2024, America’s Test Kitchen (ATK) celebrated its 25th anniversary with a multi-platform paid media campaign across Meta (Facebook & Instagram), Pinterest, Reddit, and Google Display & Search. As a Marketing Designer, I was responsible for designing all static assets for this initiative.
To ensure visual cohesion with the broader anniversary campaign, the creative assets incorporated key brand elements, including the metallic anniversary logo, a bold red border, and a starburst graphic. The campaign messaging highlighted exclusive promotional offers, such as a limited-edition anniversary apron with new memberships, a special "5 months for $25" deal, and the debut of our 25th-anniversary television special.
Story assets for Facebook and Instagram featuring the familiar faces of Dan Souza and Lan Lam sporting the ATK 25 branded aprons in the test kitchen.
Google Display ads in various sizes promoting our offer of a free 25th-anniversary branded apron with new digital membership subscription.
Google Display ads in various sizes targeting cart abandoners to complete their purchase for digital membership by offering a price incentive.
Google Display ads in various sizes promoting the America's Test Kitchen 25th-Anniversary tv special.
