A colorful graphic brand aligns the visuals with MaskSense's message of making mask-wearing a more pleasant experience.

Scope: Logo, Supporting Graphic Elements, Brand Guide
Role: Research, Design

When I began working with MaskSense to hone in on their visual brand, I was supplied with a document outlining the brand identity with a clear purpose; to positively transform the attitude, behavior, and experience of wearing a mask. My role was to take this written road map of goals and values and create the visuals to convey this message to the consumers.

I began the process by exploring a logo mark that would capture the application of the product by using a bold mask outline graphic with the brand name contained within. Masking became vital and even required due to the COVID-19 global pandemic, but other than masks, there are no real accessory-type products widely recognized on the market. In addition to the fact that conveying scent visually can be difficult, MaskSense is also a product that when in use, is hidden from view, on the inside of your mask.

The supporting visuals are a vital component of the brand, working to evoke the essence of how the user will feel using MaskSense. Swirls of bold colors with graphics representing the origins of each essential oil-based scent showcase the vibrancy of the product and the mood-boosting qualities of aromatherapy. Molecular inspired patterns and playful "periodic table" scent labels reinforce that science is a fundamental part of the creation of this product; created by physicians with scents developed by a master aromatherapist. The resulting brand is approachable, energetic, and infinitely scalable; allowing for the addition of new scents in the future.