Print Advertisements for Special Interest Publications

Role: Image Selection, Layout Design, Photo Editing

America’s Test Kitchen (ATK) special interest publications provide a unique opportunity to engage a highly interested audience through strategic cross-promotion. These themed, long-format magazine booklets—focused on topics such as Thanksgiving, Holiday, or Mediterranean cuisine—allow for the inclusion of tailored advertisements that drive awareness and engagement with ATK’s broader offerings.

For these print ads, I collaborate closely with the marketing team and copywriters to align each design with its specific objective, whether promoting digital memberships, magazine subscriptions, or cookbook sales. I carefully select imagery and craft layouts that seamlessly integrate into the publication while serving as compelling, informative calls to action.