Cook’s Illustrated Paid Media Campaign

Role: Image Selection, Layout Design, Photo Editing

For the Q4 refresh of the Cook’s Illustrated magazine paid media campaign on Meta, I collaborated closely with digital marketing managers and copywriters to design compelling ads to drive subscriptions. These creatives highlighted the magazine’s signature cover art and detailed interior spreads, using strategic color and typographic hierarchy to emphasize special pricing and the inclusion of a free gift.

In addition to Meta assets, I adapted designs for Pinterest and Reddit placements and optimized imagery for Google Search ads by carefully selecting and cropping visuals to enhance clarity and engagement.