A cohesive, vibrant application of the brand across print and digital mediums highlights a packed season at the Adirondack Experience.
Scope: Postcards, Print Ads, Digital Ads, Social Media Ads, Rack Cards
Role: Layout Design, Photo Editing, Project Management, Pre-Press
After working with the Adirondack Experience to redesign their website and create the new 2021 "Summer Guide" Newsletter - I was tasked with maintaining visual cohesion across their full season of print and digital marketing materials.
Utilizing a selection of professional images and the brand applications and additional graphic elements established through the new website design, I created a season's worth of digital and social media ads, rack cards, postcards, and print advertisements.
Instagram story format ads were just one of the many forms of digital marketing used this season.
Print ads ran in a number of local Adirondack publications and visitor's guides.
The 2021 rack card highlights this season’s exhibitions, larger events, and all of the permanent exhibitions and things to do.
