Adirondack Experience – Seasonal Marketing Campaign
Scope: Postcards, Print Ads, Digital Ads, Social Media Ads, Rack Cards
Role: Layout Design, Photo Editing, Project Management, Pre-Press
Following the successful redesign of the Adirondack Experience website and the creation of the 2021 Summer Guide newsletter, I was entrusted with maintaining visual cohesion across the organization’s full season of print and digital marketing materials.
Leveraging a curated selection of professional imagery, brand elements, and graphic assets established during the website redesign, I developed a cohesive suite of creative assets, including digital and social media ads, rack cards, postcards, and print advertisements. This comprehensive approach ensured a consistent and engaging brand presence across all platforms.
Instagram story format ads were just one of the many forms of digital marketing used this season.
Print ads ran in a number of local Adirondack publications and visitor's guides.
The 2021 rack card highlights this season’s exhibitions, larger events, and all of the permanent exhibitions and things to do.
