2021 Adirondack Experience Gala Invitations

Scope: Gala Invitation Suite, Program Booklet
Role: Concept Development, Design, Project Management, Pre-Press

The Adirondack Experience Museum’s annual Gala is a cornerstone fundraising event, celebrating individuals who have made a lasting impact on the Adirondack community. The 2021 Gala honored Linda and Sarah Cohen, sisters with deep roots in the region. As owners of Old Forge Hardware—a beloved general store originally founded by their grandfather in the early 1900s—the Cohens have continued to preserve and enrich the local heritage.

The event’s design theme drew inspiration from the Adirondacks’ long history as a vacation destination, a tradition dating back to the late 1800s. Vintage postcards, a common find in antique shops across New York, served as the foundation for the creative direction. The invitation suite and program booklet featured illustrated postcard-style imagery of Blue Mountain Lake and the Adirondack Experience campus, complemented by nostalgic typefaces. Throughout the program, I incorporated classic postcard layouts, postage markings, and custom stamp graphics, integrating the ADKX logo alongside vibrant, era-inspired visuals.